Moss

Our consulting team developed a new social club program for ownership, encompassing a restaurant, multiple bar experiences, and a lounge. We were tasked with creating the concept narrative, overall design, and culinary programming. Our primary objective was to craft an elevated, hotel-like experience that catered to the diverse psychographics within the club. We also aimed to inspire thought-provoking conversations among members through curated activations, including chef’s table cooking demonstrations and a thoughtfully designed art program.

Location: New York, NY  

Category: Private Member Club F&B Programming

OUR SCOPE

• Developed the concept and programming for the entire building, including the restaurant, bar, and multiple private dining rooms.

• Defined the culinary vision and menu direction for all activations.

• Provided guidance on branding, signage, and uniforms.

• Oversaw the design development from concept through construction documentation.

• Advised on both guest & employee experience through the lens of Enlightened Hospitality.