Westmoreland at The Frick Collection
We partnered with The Frick Collection to develop the hospitality components of their recently completed major capital renovation. Westmoreland, the museum’s first-ever café, is a key part of its revitalized visitor experience. Union Square Events developed the culinary concept, event logistics, and currently operates the food, beverage and events program at The Frick.
Location: New York City
Category: F&B Consulting & Operations
OUR SCOPE
Strategic concept development for the café, with a focus on branding, guest experience, culinary alignment, and integration with the broader museum experience.
Our scope included schematic layouts, back-of-house planning, kitchen design input, and recommendations for FF&E.
The culinary vision and menu are rooted in USE’s signature market-driven approach, highlighting peak-season produce and regional sourcing.
Our events team operates events in an exclusive capacity at The Frick Collection.